OUR WORK IS GROUNDED IN THE HUMILITY & MUTUAL RESPECT OF THOSE DEDICATED TO THEIR ARENA.

Our people, and their experience, are unparalleled. We are pioneers at the nexus of world-class teams, technology, and bold human endeavor.

The arenas we come from give us confidence in solving complex problems. Performing artists on global stages. Athletes in All-American venues. Pilots flying combat missions in C-130s and F-18s. Photographers capturing the human narrative in third-world countries.  Analysts solving the Intelligence Community’s most pressing problems. Leaders at cutting-edge of performance companies like Nike and Red Bull. Special Operators who have deployed around the globe.

The team

BRIAN FERGUSON

FOUNDER + CEO

JURGEN HEITMANN

PRINCIPAL | DIRECTOR OF PERFORMANCE

DR. ANDY WALSHE

PRINCIPAL | CREATIVITY & PERFORMANCE FRAMEWORKS

STACY WEST

COMMUNITY EXPERIENCE

HAROLD O’NEAL

PERFORMANCE AMBASSADOR

PAULA EVE

STORYTELLER & PHOTOJOURNALIST

ERIN HARGIS

DESIGN & STYLE

Dr. Brad Wilkins

PERFORMANCE PHYSIOLOGY

Keith Milne

CHIEF FINANCIAL OFFICER

John Hiltz

PERFORMANCE TOOLS

Patty Brandmaier

CULTURE, LEADERSHIP & TEAM DEVELOPMENT

Michael Morales

CHIEF OPERATING OFFICER

Brian has spent a career in high-performance organizations, learning from leaders and decision makers in national security, the military and technology. His passion is in bridging ancient traditions and rituals of human flourishing with the opportunities of modern technology.

 

Jurgen Heitmann is the Director of Performance at Arena Labs, where he works with the world’s top surgical teams and health care institutions to pioneer a new paradigm of healthcare: High Performance Medicine. 

Jurgen’s passion has always been in pushing human boundaries, serving in organizations that require an exploration at the edges of human potential and team optimization. Over three decades in Special Operations as a Navy SEAL leader, he built, led, and shaped teams at the highest levels of US national security and diplomacy. He is driven to democratize the best practices of the world’s highest performing teams. In an age of advanced technology, he enjoys working at the intersection of cognition, creativity, and performance.

 

Dr. Andy Walshe is arguably the leading authority on creative, pioneering frameworks in human performance. For over 20 years the Australian native has focused on the goal of “de-mystifying talent” by researching and training individuals and teams across a vast network of world-class programs in sport, culture, military and business settings.

And was previously is the Director of High Performance for Red Bull, where he worked with hundreds of international athletes and cultural opinion leaders while supervising a team of industry-leading scientists, engineers, physicians and technologists to develop and implement elite performance models.

He was the Performance Manager for Red Bull Stratos, leading the performance plan for Felix Baumgartner’s record-breaking jump to Earth from the stratosphere in 2012.

Prior to joining Red Bull, Andy designed a highly successful performance program for the U.S Olympic Ski and Snowboard teams, guiding Olympic athletes to victories on the world stage.

Stacy spent a career building global experiences for students traveling abroad. At Arena Labs, she manages the experiences of our teams and those we work with, enabling us all to focus on what is most important and impactful: catalyzing human performance.

Harold O’Neal is a rare pioneer in music. He continues to write and produce globally acclaimed piano scores and jazz ensembles.

Beyond his work as an accomplished musician, Harold studies both martial arts and break dancing. At the intersection of the arts and the physical application of the body, Harold thinks about the unique elements in the mind and physical being that lead to extraordinary creativity and performance.

Paula has devoted her life to the art of quietly capturing the human narrative with her camera. She uses her gift of highlighting moments of unique humanity to bring cultures, organizations, and teams to life. Her work in medicine focuses on the caregivers and professionals who are the corps of any medical environment and the impact of their work together.

Erin’s background spans a variety of industries including marketing and social media, the culinary world, television, fitness, and design. She specializes in using aesthetic to convey ideas and to make those ideas more impactful. Her ability to use a wide range of mediums to connect across different groups of people is unique.  And, her ability to bring a fresh feel to design allows for an infusion of performance edge into the world of modern medicine.

Erin is an energetic, forward-thinker who thrives on impactful ideas, high-energy concepts, and simplistic design. She is fueled by the motto that “less is more” and that information can be both beautiful and empowering. 

Dr. Brad Wilkins has spent his career working with athletes at the most elite levels of performance. As a scientist, he explores the physiological limits of human potential and is a leading expert in exercise and sport physiology. His passion lies in understanding and dissecting the barriers to human performance and creating innovative solutions to push the boundaries of the possible. He has held a number of scientific and business leadership positions to include founding Nike+ Sport Performance Laboratory and leading strategy behind Nike’s Breaking2 project.

Keith has deep experience as a CFO for startups and high growth companies in a wide range of industries spanning biotech, nanotech, SaaS, food & beverage and real estate. In addition to the customary roles of a CFO, Keith spent many years in global business development, strategic partnerships and team building with major corporations. He was a core member of the negotiating team that created the 10 billion barrel TengizChevroil joint venture in Kazakhstan, and led a multidisciplinary team of over 100 into a remote area of Venezuela for due diligence on the country’s aluminum industry.

Keith brings a global perspective to Arena Labs, having done business on every continent except Antarctica. He studied Biology at Stanford University and went on to also receive an MBA at Stanford’s Graduate School of Business. Keith is a competitive team racing sailor and a lifelong musician.

John has spent the last two decades as a fighter pilot, flying the F/A-18 Super Hornet. His work and deployments have taken him to conflict zones all over the world, accumulating over 3,300 flight hours and over 450 aircraft carrier landings. John also served as an F/A-18 Instructor Pilot and was selected to join the US Navy’s Flight Demonstration Squadron, known as the Blue Angels where he performed in over 500 air demonstrations.

John is passionate about teams and building extraordinary cultures. His time as a fighter pilot has refined a toolset that focuses on the performance mindset and precision performance. He played basketball at Notre Dame and finds deep purpose in blending the skills he has learned as an athlete and fighter pilot into medical teams.

Patty had an extraordinary career in the intelligence community. At the core of some of the world’s most complex challenges, she drove high performance through the cultivation of culture rooted in mission, developing amazing leaders, and leveraging the talent and expertise of multi-generational teams. Her passion and expertise is in leadership development and performance at the individual, team, and organizational level.

Mike has spent a career leading high-performing teams in incredibly complex environments. His 20 year service in the Air Force was built on flying C-17 and C-130 aircraft. Mike flew over 200 combat airlift missions. He served as an instructor pilot, teaching young pilots the critical skills of flying, in-flight refueling, and leading air crews.

As a senior officer in the military, Mike advised political, military, and diplomatic leaders around the world. He held a commander role in Afghanistan that gave him responsibility for the development of the Afghan Air Force airlift fleet. Mike was also selected as a White House Fellow and served as a Senior Advisor to the head of the US Small Business Administration.

Mike attended the Air Force Academy where he became a lifelong rugby player. He is skilled and passionate about helping teams with stress inoculation and team effectiveness in the most unforgiving of situations.

We Believe

The greatest story of the 21st century is not technology, but how technology will transform human possibility. From pioneering minds, time-honored principles and cutting-edge technology, comes the incremental gains that drive extraordinary performance. 

By putting powerful, practical frameworks into the hands of teams and organizations who need it most, we create lasting positive impact.

Our approach

Arena Labs brings a pioneering approach to complex challenges at the individual, team and organizational level. By embedding acclaimed, cross-disciplinary teams into critical situations they unlock truly transformational ideas. From deep observational insight to meticulous optimization of the human machine interface, the work of Arena Labs is paradoxically both evidence-based, and unprecedented within the sacred world of medicine.

IF YOU HAD AN OPPORTUNITY TO CONTRIBUTE TO SOMETHING DEEPLY IMPORTANT TO HUMANITY, WOULD YOU DO IT?

Our Voice

Our voice is concise, direct and intentional. Our approach to performance is to first and foremost, understand the human condition. We do this while retaining an unemotional dedication to transparency, data-led insights and an eye toward progress. Although our collective voice draws from a wide range of proven practitioners, we speak and act with the humility of mutual respect for those dedicated to their Arena.

Our approach is not for everyone. Let’s explore if it might be a fit.

INQUIRE