Our people, and their experience, are unparalleled. We are pioneers at the nexus of world-class teams, technology, and bold human endeavor.
The arenas we come from give us confidence in solving complex problems. Performing artists on global stages. Athletes in All-American venues. Pilots flying combat missions in C-130s and F-18s. Photographers capturing the human narrative in third-world countries. Analysts solving the Intelligence Community’s most pressing problems. Leaders at cutting-edge of performance companies like Nike and Red Bull. Special Operators who have deployed around the globe.
CULTURE, LEADERSHIP & TEAM DEVELOPMENT
Patty had an extraordinary career in the intelligence community. At the core of some of the world’s most complex challenges, she drove high performance through the cultivation of culture rooted in mission, developing amazing leaders, and leveraging the talent and expertise of multi-generational teams. Her passion and expertise is in leadership development and performance at the individual, team, and organizational level.
Chief of Medical Technology
Dr. Kevin R. Campbell is an internationally recognized cardiologist and the CEO of PaceMate, a health care data management company based in Sarasota, Florida. Dr. Campbell has been a contributor to U.S. New since 2015, reporting on a wide variety of health care, medicine and cutting-edge technology topics. He also appears regularly on multiple national media outlets, including Fox News, CBS, CNN and MSNBC, where he provides health care policy analysis and commentary on the health care news of the day. Dr. Campbell serves on the advisory board for Healthcare Analytics News and hosts a regular show called “The Clinical Divide,” and he moderates live debates for other productions within the HCA news platform.
Dr. Campbell received his undergraduate degree in biochemistry at North Carolina State University, where he graduated as valedictorian. He then attended Wake Forest University and graduated with honors with a Doctor of Medicine in 1996. Dr. Campbell completed his internship and residency in Internal Medicine at the University of Virginia and went on to complete fellowships in both cardiology and cardiac electrophysiology at Duke University Medical Center. He has practiced medicine for 17 years at both Duke University Medical Center and University of North Carolina Healthcare and has written several books, including “Losing Our Way In Healthcare: The Impact of Reform” and “Women and Cardiovascular Disease: Addressing Disparities In Care.”
Dr. Campbell also serves as a volunteer on annual medical relief missions to remote islands in the South Pacific. He spends three to four weeks a year sailing to remote parts of the Fijian islands with other volunteers, and together they treat underserved populations as part of a floating health care clinic. Dr. Campbell has written extensively about his experiences on these missions and is currently developing a documentary chronicling his journeys. You can follow Dr. Kevin Campbell on Twitter, connect with him on LinkedIn and visit his website: www.DrKevinCampbellMD.com.
Jamie grew up on the East Coast, USA, skiing since she could walk. By the time Jamie was 18 years old, she had won Junior World Championships in New Zealand and moved to Utah to become a professional slopestyle and halfpipe skier. In 2015, Jamie had been ranked 1st or 2nd overall in the world for three consecutive years when she crashed at World Tour Finals. Jamie crashed badly and went into a coma, paralyzed on the right side. She lived, recovered with no disabilities and went back to skiing and adventuring the world, bringing a unique, inspiring story with her. Jamie graduated college with a communication degree in May, 2019. She is passionate about combining what she learned from her injury experience with her knowledge of what it takes to be at the top of the competitive circuit. Because Jamie was the first woman in the world to land a double flip in a slopestyle run, and she spent months as a patient in hospitals having to relearn every life skill; she has incompatible proficiency to help better the effectiveness of hospitals and help create more miracle stories like her own.
Gregg has an outsized impact performance at the highest levels of the creative arts, sports and now, medicine. He began his career as a gymnast on the US National Team and used his unique physical skills to enter the early days of Cirque du Soleil. Gregg became fascinated with the magic of production and began building some of the world’s most renowned productions from Cirque in Las Vegas to the Golden State Warriors new stadium ground-breaking.
He became a facilitator for Red Bull High Performance, using his skillset to challenge many of the world’s top action sports athletes to push to higher levels of performance.
Gregg is a leader in human innovation performance and unlocking the creator in each of us. He lives in Ventura, California where he runs The Aerial Studio and is a surfer, husband, and father.
Hoby Darling has spent his career at the intersection of innovation, technology, creativity, and human performance. As a result, he is one of the most unique leaders and business minds who has guided several of the highest performing teams and individuals in both sports and business.
Hoby currently oversees Sports & Human Performance at Logitech. He was previously the CEO of Skullcandy and a Global General Manager at Nike. Early in his career, Hoby served in a senior role at Volcom and worked in a wide range of unique action sport & luxury brands to include Gucci, YSL, and Puma. He began his career as a lawyer at the international law firm of Latham & Watkins. In addition, he serves on the board or in advisory capacities to multiple organizations across endurance sports, physical regeneration, and human performance private equity.
Hoby is a voracious learner and has graduate degrees from the University of California at Berkeley, Columbia University in New York, and Northwestern University. He has been featured in leading publications, books and media ranging from the Wall Street Journal, California Business Journal and CNBC to MTV and Thrive around topics including performance, business, sports, culture and innovation.
Hoby is a certified Crossfit Coach and has completed multiple endurance and adventure races ranging from the Ironman to 50 mile trail running races. He and his wife and two daughters reside in Park City, Utah.
STORYTELLER & PHOTOJOURNALIST
Paula has devoted her life to the art of quietly capturing the human narrative with her camera. She uses her gift of highlighting moments of unique humanity to bring cultures, organizations, and teams to life. Her work in medicine focuses on the caregivers and professionals who are the corps of any medical environment and the impact of their work together.
FOUNDER + CEO
Brian has spent a career in high-performance organizations, learning from leaders and decision makers in national security, the military and technology. His passion is in bridging ancient traditions and rituals of human flourishing with the opportunities of modern technology.
Laurel Hechanova is a design educator and curriculum advisor with a focus on helping organizations level up their teams and practices through simple design thinking methodologies. She brings a diverse career in the art of “design thinking” as a practical tool for creating key insights about teams and performance.
Her work in healthcare centers on the ability to work across teams and elements of hospitals that are traditionally disconnected. Laurel has embedded in hospitals to work with staff on everything from the archetype of an ideal leader who can oversee surgical services in a Level 1 Trauma Hospital to designing a training program for nursing managers.
Beyond High-Performance Medicine, Laurel has led workshops for St. Jude Children’s Research Hospital, Steelcase, the City of Los Angeles, Salesforce Foundation, Audi, McKinsey, Accenture and more
DIRECTOR OF PERFORMANCE
Jurgen Heitmann is the Director of Performance at Arena Labs, where he works with the world’s top surgical teams and health care institutions to pioneer a new paradigm of healthcare: High Performance Medicine.
Jurgen’s passion has always been in pushing human boundaries, serving in organizations that require an exploration at the edges of human potential and team optimization. Over three decades in Special Operations as a Navy SEAL leader, he built, led, and shaped teams at the highest levels of US national security and diplomacy. He is driven to democratize the best practices of the world’s highest performing teams. In an age of advanced technology, he enjoys working at the intersection of cognition, creativity, and performance.
Tori has spent her career managing the operational and communication needs of teams ranging from Super Bowl advertisers to non-profit organizations. At Arena Labs, she manages the experiences of our teams and those we work with, enabling us all to focus on what is most important and impactful: catalyzing human performance.
John has spent the last two decades as a fighter pilot, flying the F/A-18 Super Hornet. His work and deployments have taken him to conflict zones all over the world, accumulating over 3,300 flight hours and over 450 aircraft carrier landings. John also served as an F/A-18 Instructor Pilot and was selected to join the US Navy’s Flight Demonstration Squadron, known as the Blue Angels where he performed in over 500 air demonstrations.
John is passionate about teams and building extraordinary cultures. His time as a fighter pilot has refined a toolset that focuses on the performance mindset and precision performance. He played basketball at Notre Dame and finds deep purpose in blending the skills he has learned as an athlete and fighter pilot into medical teams.
Erin Cafaro-MacKenzie is an Olympic rower who won gold with the USA Rowing Team in the Beijing and London Summer Olympics. Erin has dedicated her life to doing more than talking about performance. In serving as a Performance Ambassador, she leverages more than a decade of competing in high-pressure, competitive situations. Erin focuses on how success is repeated by improving one’s own strengths and at the same time, cultivating the strength of teammates.
Since retiring from competitive sports, Erin has remained fascinated by the cognitive aspects of human performance and resiliency: how we thrive (or don’t) as life progresses and new challenges are presented. This intrigue has led her to become a graduate student in the field of clinical psychology to learn how to help humans process and adapt to life’s inevitable transitions.
CHIEF FINANCIAL OFFICER
Keith has deep experience as a CFO for startups and high growth companies in a wide range of industries spanning biotech, nanotech, SaaS, food & beverage and real estate. In addition to the customary roles of a CFO, Keith spent many years in global business development, strategic partnerships and team building with major corporations. He was a core member of the negotiating team that created the 10 billion barrel TengizChevroil joint venture in Kazakhstan, and led a multidisciplinary team of over 100 into a remote area of Venezuela for due diligence on the country’s aluminum industry.
Keith brings a global perspective to Arena Labs, having done business on every continent except Antarctica. He studied Biology at Stanford University and went on to also receive an MBA at Stanford’s Graduate School of Business. Keith is a competitive team racing sailor and a lifelong musician.
Director of Immersive Content
Elliott is a technology entrepreneur with wide ranging experience in virtual and augmented reality. He specializes in capturing the real world and real people by combining volumetric video and photogrammetry, to create immersive holographic experiences. From ancient Egyptian tombs to operating rooms at the Cleveland Clinic his work is at the fore-front of the immersive media revolution. Elliott is driving ArenaXR and using state-of-the-art technology from his base in Hollywood to reimagine the state of modern surgical training.
Harold O’Neal is a rare pioneer in music. He continues to write and produce globally acclaimed piano scores and jazz ensembles.
Beyond his work as an accomplished musician, Harold studies both martial arts and break dancing. At the intersection of the arts and the physical application of the body, Harold thinks about the unique elements in the mind and physical being that lead to extraordinary creativity and performance.
John Michael Schert is a world-renowned ballet dancer and performance artist who has turned an extraordinary career in dance into serving as an entrepreneur, coach and producer who works across multiple sectors. He is passionate about translating the value of the creative process into other fields. As a Performance Ambassador, John Michael uses that perspective to improve the thinking of modern surgical teams whose communication and movements often parallel that of dance theater.
He began his career as a ballet dancer with American Ballet Theatre and Alonzo King LINES Ballet. In 2004 he co-founded Trey McIntyre Project (TMP), concurrently serving as the company’s Executive Director, and a dancer, for nine years. During this time, he gained a unique insight into the process and product of art-making and realized the ability to translate the creative process into other fields and modes of performance. John Michael has served as a Visiting Artist, Coach, or Lecturer across a wide range of world-renowned institutions & companies to include The University of Chicago Booth School of Business, the NYU Center for Ballet & the Arts, and Harvard’s Kennedy School of Government.
As the founder and principal of JMS & Company, John Michael continues to work with clients around the world. He is the executive producer of Boise’s B Corp certified Treefort Music Fest and is the founder of the American Ballet Theatre Leadership Lab which seeks to translate the skills and creative processes of dance artists into valuable tools for the private and public sectors. John Michael is a recipient of the USA Eisenhower Fellowship and holds a Master in Public Administration from the Harvard University John F. Kennedy School of Government.
CREATIVITY & PERFORMANCE FRAMEWORKS
Dr. Andy Walshe is arguably the leading authority on creative, pioneering frameworks in human performance. For over 20 years the Australian native has focused on the goal of “de-mystifying talent” by researching and training individuals and teams across a vast network of world-class programs in sport, culture, military and business settings.
And was previously is the Director of High Performance for Red Bull, where he worked with hundreds of international athletes and cultural opinion leaders while supervising a team of industry-leading scientists, engineers, physicians and technologists to develop and implement elite performance models.
He was the Performance Manager for Red Bull Stratos, leading the performance plan for Felix Baumgartner’s record-breaking jump to Earth from the stratosphere in 2012.
Prior to joining Red Bull, Andy designed a highly successful performance program for the U.S Olympic Ski and Snowboard teams, guiding Olympic athletes to victories on the world stage.
Dr. Brad Wilkins has spent his career working with athletes at the most elite levels of performance. As a scientist, he explores the physiological limits of human potential and is a leading expert in exercise and sport physiology. His passion lies in understanding and dissecting the barriers to human performance and creating innovative solutions to push the boundaries of the possible. He has held a number of scientific and business leadership positions to include founding Nike+ Sport Performance Laboratory and leading strategy behind Nike’s Breaking2 project.
The greatest story of the 21st century is not technology, but how technology will transform human possibility. From pioneering minds, time-honored principles and cutting-edge technology, comes the incremental gains that drive extraordinary performance.
By putting powerful, practical frameworks into the hands of teams and organizations who need it most, we create lasting positive impact.
Arena Labs brings a pioneering approach to complex challenges at the individual, team and organizational level. By embedding acclaimed, cross-disciplinary teams into critical situations they unlock truly transformational ideas. From deep observational insight to meticulous optimization of the human machine interface, the work of Arena Labs is paradoxically both evidence-based, and unprecedented within the sacred world of medicine.
Our voice is concise, direct and intentional. Our approach to performance is to first and foremost, understand the human condition. We do this while retaining an unemotional dedication to transparency, data-led insights and an eye toward progress. Although our collective voice draws from a wide range of proven practitioners, we speak and act with the humility of mutual respect for those dedicated to their Arena.