OUR WORK IS GROUNDED IN THE HUMILITY & MUTUAL RESPECT OF THOSE DEDICATED TO THE ARENA.

We Believe

The greatest story of the 21st century is not technology, but how technology will transform human possibility. From pioneering minds, time-honored principles and cutting-edge technology, comes the incremental gains that drive extraordinary performance. We believe that the future of world-class health care is not in regulation or policy solutions, but in building high performing medical teams. By putting powerful, practical frameworks into the hands of teams and organizations who need it most, we create lasting positive impact.

The team

BRIAN FERGUSON

FOUNDER

JURGEN HEITMANN

PRINCIPAL | DIRECTOR OF PERFORMANCE

DR. ANDY WALSHE

PRINCIPAL | CREATIVITY & PERFORMANCE FRAMEWORKS

STACY WEST

COMMUNITY EXPERIENCE

PAULA EVE

STORYTELLER & PHOTOJOURNALIST

HAROLD O’NEAL

PERFORMANCE AMBASSADOR

ERIN HARGIS

DESIGN & STYLE

Dr. Brad Wilkins

PERFORMANCE PHYSIOLOGY

Michael Morales

CHIEF OPERATING OFFICER

Brian has spent a career in high-performance organizations, learning from leaders and decision makers in national security, the military and technology. His passion is in bridging ancient traditions and rituals of human flourishing with the opportunities of modern technology.

 

Jurgen Heitmann is the Director of Performance at Arena Labs, where he works with the world’s top surgical teams and health care institutions to pioneer a new paradigm of healthcare: High Performance Medicine. Jurgen’s passion has always been in pushing human boundaries, serving in organizations that require an exploration at the edges of human potential and team optimization. Over three decades in Special Operations as a Navy SEAL leader, he built, led, and shaped teams at the highest levels of US national security and diplomacy. He is driven to democratize the best practices of the world’s highest performing teams. In an age of advanced technology, he enjoys working at the intersection of cognition, creativity, and performance.

 

Dr. Andy Walshe is arguably the leading authority on creative, pioneering frameworks in human performance. He built and led Red Bull’s High Performance Program, which included the frameworks and training for the first skydive from space. He is passionate about the role of creativity as the impetus to truly extraordinary human endeavors.

Stacy spent a career building global experiences for students traveling abroad. At Arena Labs, she manages the experiences of our teams and those we work with, enabling us all to focus on what is most important and impactful: catalyzing human performance.

Paula has devoted her life to the art of quietly capturing the human narrative with her camera. She uses her gift of highlighting moments of unique humanity to bring cultures, organizations, and teams to life. Her work in medicine focuses on the caregivers and professionals who are the corps of any medical environment and the impact of their work together.

Harold O’Neal is a rare pioneer in music. He continues to write and produce globally acclaimed piano scores and jazz ensembles. Beyond his work as an accomplished musician, Harold studies both martial arts and break dancing. At the intersection of the arts and the physical application of the body, Harold thinks about the unique elements in the mind and physical being that lead to extraordinary creativity and performance.

Erin specializes in using aesthetic to convey ideas and to make those ideas more impactful. Her ability to use a wide range of mediums to connect across demographics is unique and her ability to bring a fresh edge to design allows for an infusion of performance edge into the world of modern medicine.

Dr. Brad Wilkins has spent his career working with athletes at the most elite levels of performance. As a scientist, he explores the physiological limits of human potential and is a leading expert in exercise and sport physiology. His passion lies in understanding and dissecting the barriers to human performance and creating innovative solutions to push the boundaries of the possible. He has held a number of scientific and business leadership positions to include founding Nike+ Sport Performance Laboratory and leading strategy behind Nike’s Breaking2 project.

Mike has spent a career leading high-performing teams in incredibly complex environments. He has served as an Air Force liaison to Congress, a White House Fellow, a Senior Advisor to the head of the U.S. Small Business Administration, and a military commander responsible for the development of the entire Afghan Air Force airlift fleet. He has advised political and military leaders globally, from leading teams planning and executing all U.S. military exercises in Central and South America and the Caribbean, to building partnerships with air forces in Europe, Asia, and Africa. An Air Force pilot with over 200 combat airlift missions into Afghanistan and Iraq in C-17 and C-130 aircraft, Mike is skilled and passionate about helping teams with stress inoculation and team effectiveness in the most unforgiving of situations.

Our approach

Arena Labs brings a pioneering approach to complex challenges at the individual, team and organizational level. By embedding acclaimed, cross-disciplinary teams into critical situations they unlock truly transformational ideas. From deep observational insight to meticulous optimization of the human machine interface, the work of Arena Labs is paradoxically both evidence-based, and unprecedented within the sacred world of medicine.

IF YOU HAD AN OPPORTUNITY TO CONTRIBUTE TO SOMETHING DEEPLY IMPORTANT TO HUMANITY, WOULD YOU DO IT?

Our Voice

Our voice is concise, direct and intentional. Our approach to performance is to first and foremost, understand the human condition. We do this while retaining an unemotional dedication to transparency, data-led insights and an eye toward progress. Although our collective voice draws from a wide range of proven practitioners, we speak and act with the humility of mutual respect for those dedicated to their Arena.

Our approach is not for everyone. Let’s explore if it might be a fit.

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